Lean Startup in Large Organizations: Overcoming Resistance to Innovation

James A. Euchner

Language: English

DOI

Publisher: Routledge

Published: Feb 15, 2022

Description:

Large corporations must become far more agile in implementing new products and new business models. The pace of technology change, the blurring of industry boundaries, and the agility and resources of startups in almost every industry segment demand it.