Enabling Globalization- A Guide to Using Localization to Penetrate International Markets
Language: English
Globalization International Language Marketing Technology business localization machine translation management quality assurance software translation
Published: Jul 10, 2013
Description:
Companies come to us with a desire to go global but unsure of what the process entails. Some face a Catch-22 dilemma. They want to penetrate international markets, but cannot justify the localization costs. Others – some who have been localizing for years – want to know more about the new tools and processes that will improve both their results and their bottom line. This book is for all!