When talent isn\'t enough: Business basics for the creatively inclined: for creative professionals, including... artists, writers, designers, bloggers, ... to freelance or run their own business - PDFDrive.com

Kristen Fischer

Language: English

Publisher: Career Press

Published: Mar 15, 2013

Description:

Too many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, self-employed copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive while self-employed.

The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner.

When Talent Isn't Enough offers extensive, practical, and easy-to-apply business advice for writers, designers, and other self-employed creatives who want to:

  • Select a viable business model

  • Market themselves alongside seasoned pros, in-house talent, and established agencies

  • Understand the legalities of doing business

  • Overcome challenging situations with clients

  • Embrace self-promotion as a solo professional

  • Cultivate lasting...