"A masterful introduction to the state of the art in managerial decision making. Surprisingly, it is also a pleasure to read." (Daniel Kahneman, author of Thinking, Fast and Slow) Discover nine common business decision-making traps — and learn practical tools for avoiding them — in this lively, research-based guide from a professor of strategic thinking. We all make decisions all the time. It's so natural that we hardly stop to think about it. Yet even the smartest and most experienced among us make frequent and predictable errors. So, what makes a good decision? Should we trust our intuitions, and if so, when? How can we avoid being tripped up by cognitive biases when we are not even aware of them? In You're About to Make a Terrible Mistake!, strategy professor and management consultant Olivier Sibony draws on dozens of fascinating and engaging case studies to show how cognitive biases routinely...
Description:
"A masterful introduction to the state of the art in managerial decision making. Surprisingly, it is also a pleasure to read."
(Daniel Kahneman, author of Thinking, Fast and Slow)
Discover nine common business decision-making traps — and learn practical tools for avoiding them — in this lively, research-based guide from a professor of strategic thinking.
We all make decisions all the time. It's so natural that we hardly stop to think about it. Yet even the smartest and most experienced among us make frequent and predictable errors. So, what makes a good decision? Should we trust our intuitions, and if so, when? How can we avoid being tripped up by cognitive biases when we are not even aware of them?
In You're About to Make a Terrible Mistake!, strategy professor and management consultant Olivier Sibony draws on dozens of fascinating and engaging case studies to show how cognitive biases routinely...