Lubricant Marketing, Selling, and Key Account Management
Language: English
automotive lubricant business engineering management engineering marketing engineering sales industrial chemical engineering industrial lubricant lubrication grease marine lubricant tribology
Publisher: CRC Press
Published: Jul 15, 2023
Description:
This book fills a need for a guide on the important commercial aspects of the lubricants business, offering valuable insights from an industry veteran. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural, and aerospace, among others.