Language: English
Anyone managing an artistâ••s career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts â••move and a basic introduction to data analytics for the music business.This book gives access to resources about artist management and the music business at its companion website and streaming â•• as well as how to manage and navigate a music-based career.Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.Updates to this new edition include a new chapter for independent expanded and updated sections on networking self-managing artists social media www.artistmanagement online.com.
Publisher: Routledge
Published: Jul 15, 2022
Description:
Anyone managing an artistâs career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts âmove,â as well as how to manage and navigate a music-based career.Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business.This book gives access to resources about artist management and the music business at its companion website, www.artistmanagement online.com.